Self-publishing resources

27/10/2007 by stefi.

While working on the book La Strada on Italian language and culture, and trying to get the product into the editorial world, a friend mentioned www.lulu.com, a self-publishing internet resource. I got immediately enthused by this opportunity. From lulu.com website, “[Lulu] a digital marketplace guided by a vision of empowerment and accessibility, and built on a business model that has proven wildly successful. The rapid growth of Lulu, which is being driven by over 15,000 new registrations a week and more than 100, 000 unique visitors everyday, is built on its proven ability to grab hold of the long tail of user-generated content and provide an empowering outlet for creators of all types. Lulu eliminates traditional entry barriers to publishing, and enables content creators and owners – authors and educators, videographers and musicians, businesses and nonprofits, professionals and amateurs – to bring their work directly to their audience. First, they use Lulu’s tools to format their digital content. Then they take advantage of Lulu’s dedicated marketplace, custom storefronts and advanced listing and distribution services to make their books, videos, CDs, DVDs, calendars, reports and more available to as many, or as few, people around the world as they like, earning 80% of all creator revenue, of which millions of dollars has already been paid out.”

I started this adventure on lulu.com, and all the process is really easy and self-explained. Now La Strada is on Lulu.com, and the entry can be seen at http://www.lulu.com/content/1340291. The page had 16 visits in the first hour! It’s great, Lulu gives everyone the opportunity to get the products into a bookshop!

I would like to hear your experience to sell and buy in lulu.com.

Ciao!

Stefania

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